EcomWithExperts
Headless

Headless / Next.js Builds That Fly

Performance-first architecture on Vercel — for brands that demand sub-second load times, modern DX, and maximum flexibility.

Who This Is For

This service is ideal if:

You want sub-second page loads across all devices
Your content team needs a headless CMS
You’re outgrowing Shopify’s theme limitations
You need a decoupled frontend for complex UX
You want to leverage Vercel’s edge network
You’re building a content-heavy site with commerce
Problems We Solve

We help you fix:

People buy solutions, not services. Here are the real problems we eliminate.

  • Monolithic platforms limiting your frontend flexibility
  • Slow page loads killing SEO and ad performance
  • Content editors stuck in rigid template systems
  • Poor developer experience slowing feature velocity
  • Inability to A/B test or personalize at the edge
  • Scaling issues during traffic spikes and launches
What's Included

Scope breakdown

Frontend

  • Next.js App Router architecture
  • React Server Components for performance
  • Edge rendering and ISR strategies
  • Component library with design system
  • Responsive, accessible, and animated UI

CMS & Commerce

  • Headless CMS integration (Sanity, Contentful, Strapi)
  • Shopify Storefront API connection
  • Product catalog and cart architecture
  • Content modeling and preview workflows
  • Webhook-driven revalidation

Infrastructure

  • Vercel deployment and edge configuration
  • CDN and image optimization pipeline
  • CI/CD with GitHub and preview deployments
  • Performance monitoring and Core Web Vitals
  • Analytics and A/B testing integration
Our Process

How we deliver

01

Architecture

Define the data sources, rendering strategies, and deployment architecture for your stack.

02

Content Modeling

Design CMS schemas, page builder components, and editorial workflows before building.

03

Build Sprints

Component-driven development with preview deployments on every PR.

04

Performance QA

Lighthouse audits, Core Web Vitals benchmarking, and cross-device testing.

05

Launch & Optimize

Production cutover on Vercel with edge caching, monitoring, and post-launch iteration.

Results

What you can expect

95+

Lighthouse Score

<200ms

Time to First Byte

<60s

Build & Deploy

Global

Edge Locations

Tech Stack

Tools we ship with

Framework

Next.js, React, TypeScript

CMS

Sanity, Contentful, Strapi

Commerce

Shopify Storefront API, Swell

Hosting

Vercel, AWS CloudFront

Pricing

Pricing structure

Projects typically range based on:

  • Number of page types and dynamic routes
  • CMS and commerce integration complexity
  • Design system and component library scope
  • Personalization and A/B testing requirements
  • Ongoing content and feature development
FAQ

Frequently asked questions

What is headless commerce?

Headless commerce decouples the frontend (what users see) from the backend (where data lives). This gives you full control over the user experience while keeping your commerce platform for orders and inventory.

Why Next.js over other frameworks?

Next.js offers the best balance of performance, developer experience, and deployment simplicity. Server Components, edge rendering, and Vercel’s infrastructure make it the top choice for commerce and content sites.

Can you connect to my existing Shopify backend?

Yes. We use the Shopify Storefront API to pull products, collections, and cart data into a custom Next.js frontend while keeping your Shopify admin intact.

How do content editors manage the site?

Through a headless CMS like Sanity or Contentful. Editors get a visual interface to manage content, preview changes, and publish — no developer needed for content updates.

Is headless more expensive to maintain?

Initial build cost can be higher, but maintenance is often lower due to better performance, fewer plugin conflicts, and a cleaner codebase. Vercel hosting is also very cost-effective.

Ready for a frontend that’s as fast as your ambition?